1conversion
Search comes first.
The main action lets patients start with a place, condition or provider.
Make it easy.
Website breakdown · Healthcare
Anatomy of
FindFootCare
findfootcare.com ↗ (opens in a new tab)Help patients find a relevant foot-care provider and understand how to choose.
2content
Use the patient’s starting point.
Condition-led navigation gives people an alternative to searching by a doctor’s name.
3trust
Help people make a choice.
Selection guidance adds context to the directory results.
Help before the ask.
4seo
Make location navigable.
State links create a clear route into local results.
5content
Answer the first-visit questions.
Practical FAQs support the decision to contact a practice.
6conversion
Separate the provider route.
Practice owners have a distinct path that does not interrupt patient browsing.
One clear next step.
Beyond the homepage
The useful details.
A closer look at the pages and tools, with the thinking beside each screenshot.
Scorecard
Looking back.
Went well
- Search supports location and patient concerns.
- Selection guidance adds context to provider results.
Would change
- Keep the main search prominent on smaller screens.
- Make listing differences easier to scan.
Problems solved
- Gives patients a route beyond searching a doctor’s name.
- Connects general research with local provider options.