1conversion
Start with a place to play.
Search is paired with a clear promise: one place to explore Canadian courses.
Make it easy.
Website breakdown · Golf
Anatomy of
Find Golf Courses
findgolfcourses.ca ↗ (opens in a new tab)Turn a large golf directory into a useful way to choose the next round.
2content
Give people a shortlist.
Curated course choices offer a starting point when a visitor has no specific club in mind.
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Make it a trip.
Destination-led content connects a round with the wider reason to travel.
Help before the ask.
4proof
Make reviews easier to use.
The review summary turns a large body of feedback into decision-making information.
5seo
Build a reason to return.
The Clubhouse gives useful editorial content its own place within the directory.
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Finish with personality.
The golf-themed finish makes reaching the end of the page part of the experience.
One clear next step.
Beyond the homepage
The useful details.
A closer look at the pages and tools, with the thinking beside each screenshot.
Feature detail
Browse the directory
Location, relevant details and clear choices help visitors find a suitable option.
Find the right fit.
Feature detail
Inside a listing
A representative listing brings the information needed for the next decision together.
Details that matter.
Feature detail
A small reward for scrolling
The golf ball follows the visitor’s progress down the homepage.
Keep scrolling.
Feature detail
The ball reaches the cup
The end-of-scroll state finishes the golf theme with a memorable detail.
Right into the cup.
Feature detail
The Clubhouse
A dedicated editorial page gives trips, course choices and useful advice their own home.
A reason to return.
Feature detail
Content that helps plan a trip
The destination article connects course research with a reason to visit.
Make it a trip.
Feature detail
A listing with decision-making detail
Review themes, scores and useful course information help golfers compare more than a name.
More than a rating.
Feature detail
Narrow the choice
An active search shows how the directory responds to a more specific destination.
Less to sift through.
Scorecard
Looking back.
Went well
- Search and destinations offer two useful ways to start.
- Review themes add context to course comparisons.
Would change
- Bring the strongest listing features closer to the first search.
- Keep the scrolling-ball detail subtle on smaller screens.
Problems solved
- Makes a large course directory easier to narrow down.
- Connects course research with practical trip planning.