1conversion
Name the specialised search.
The opening makes the directory’s focus clear and puts search within reach.
Make it easy.
Website breakdown · Healthcare
Anatomy of
FindShockwave
findshockwave.com ↗ (opens in a new tab)Make a specialised provider search understandable for someone researching treatment options.
2seo
Help people find a local option.
The local browsing route connects a broad treatment search with providers nearby.
3content
Organise around patient concerns.
Condition navigation gives people a familiar way to explore the directory.
Help before the ask.
4trust
Explain before the appointment.
Guides provide context for questions a patient may want to ask.
5seo
Give each state a route.
Geographic pages make a national directory easier to navigate.
6content
Prepare the conversation.
Questions to ask help visitors approach a provider with clearer expectations.
One clear next step.
Beyond the homepage
The useful details.
A closer look at the pages and tools, with the thinking beside each screenshot.
Scorecard
Looking back.
Went well
- The specialised focus is clear immediately.
- Guides help prepare questions for a provider.
Would change
- Clarify unfamiliar treatment terms earlier.
- Keep local search close to the guidance.
Problems solved
- Makes a specialised provider search easier to navigate.
- Helps visitors prepare for a more informed conversation.