1conversion
Make the offer immediate.
The opening establishes electrical work, location and the next action.
Make it easy.
Template study · Electrical
Anatomy of
Northfield Electric
Northfield Electric ↗ (opens in a new tab)A fictional electrical template combining service navigation with the character of a local team.
Fictional branding and sample content. Booking and contact actions are disabled in the demo.
2content
Separate the service needs.
Home and business visitors get recognisable routes into the offer.
3content
Help people plan the job.
The planning section speaks to work that needs discussion before a quote.
Help before the ask.
4trust
Give the business a face.
The custom leadership section makes room for a personal company story.
5trust
Show the people behind the work.
The team section gives the design a more human identity than a service list alone.
6content
Make the story memorable.
The family-and-trade section gives the template a distinctive narrative finish.
One clear next step.
Scorecard
Looking back.
Went well
- Custom people sections give the template character.
- Home and business needs have distinct routes.
Would change
- Keep the company story tightly connected to the service.
- Make the main action easier to find in long sections.
Problems solved
- Adds a human identity beyond a service list.
- Helps visitors recognise the relevant type of work.