1conversion
Start with the idea.
The opening gives homeowners a clear route from imagining a pool to planning one.
Make it easy.
Website breakdown · Pools
Anatomy of
Pool Quotes
poolquotes.ca ↗ (opens in a new tab)Help homeowners define a pool project before comparing companies and prices.
2content
Separate the big choices.
Pool types and backyard features help people describe what they actually want.
3conversion
Recognise the stage of the job.
Different routes support visitors who want to build, improve or maintain a pool.
Help before the ask.
4trust
Define the scope before the supplier.
Planning guidance makes the eventual company comparison more useful.
5content
Compare more than a price.
The page encourages a clearer understanding of what each quote includes.
6conversion
Ask for the project details.
The closing form follows the information needed to make a useful request.
One clear next step.
Beyond the homepage
The useful details.
A closer look at the pages and tools, with the thinking beside each screenshot.
Scorecard
Looking back.
Went well
- Planning comes before the supplier comparison.
- Project types help visitors describe their idea.
Would change
- Give the main project types clearer shortcuts.
- Reduce repetition before the directory.
Problems solved
- Helps homeowners define the project scope.
- Encourages comparisons beyond price alone.